Google's body browser

Google's new innovative service "body browser". This experiment will allow you to navigate through human body in 3D. You require a browser with a webGL support, currently webGL is supported only in the beta versions of the leading browsers. body browser homepage suggests users to download chrome beta. Even though a link to khronos.org is provided in the same page which lists all the browsers with webGL support. Is it a ploy to lure more users to adopt google chrome?